ASB Has a New Logo

This spring, ASB unveiled a new logo, and if you missed the announcement, we wanted to make sure you heard it here.

Over the past year, we undertook a deliberate process that started with an honest look at how our visual identity was working across platforms and materials. We gathered input from staff, students, board members, and parents, and worked to articulate what ASB truly stands for today: our values, our culture, and the community we have built together. What emerged was a clear recognition that the school had grown beyond its previous identity, and that our visual brand needed to grow with it.

The new logo is modern and expressive, designed to communicate clearly everywhere from campus signage to digital platforms. It also celebrates our connection to Barcelona more intentionally, giving the B in Barcelona equal visual prominence. The design reflects both the warmth of our community and the belief we hold in every student's potential, the same belief that shaped your time here.

We invite you to watch the short film below, which tells the story behind the change.

Watch the video → click on the image below:

And One More Thing for Our Alumni

Alongside the new school logo, we also wanted to create something just for you. Manuel Hernandez, our long-serving guard and a familiar face to generations of ASB students, hand-drew an illustration of our original main gate. We turned it into a graphic with a simple message: ASB will always be your home.

It's now on the back of a t-shirt we're sharing with alumni who come back to visit. Manuel has watched over this community for years, and in many ways this illustration is his gift to the people who passed through those gates. We hope it means as much to you as it does to us.

If you'd like to visit campus, we would genuinely love to see you.

Request your campus visit HERE!